Interview: Ashanti Speaks On The Music Industry Changing, Dealing With Execs, Building Her Brand, Fame, & Making Her Return
It has been some time since we have heard any new music from Ashanti. Her last album, The Declaration came out back in 2008. Ashanti was released from Murder Inc Records; a little after her last album came out. Over this past weekend, Larry Flick of Sirius XM Radio’s interviewed Ashanti. During the interview, Ashanti spoke on the changes in the music industry, dealing with execs, building her brand, fame and much more. Below are some excerpts and the audio from Ashanti’s interview:
On the changes in the music industry and dealing with execs:
Well, I think it’s a combination of the industry changing as a whole. I think it’s about being happy, knowing what you want and how to accomplish it. Dealing with execs and the way things change in the labels is really something you have to adapt to because it’s a lot of things that are beyond your control. So in order to get that control back you have to kind of sit for a minute, sort it out and know what you’re doing and have an amazing team.
I have a great family structure. My parents are still together, I have a close knit family. I think you can’t become the fame, you can’t become the industry, you have to stay who you are and work the industry. So it’s really, really important to have a foundation for whatever it is that you do. Whatever industry you’re in-corporate, music entertainment, whatever, you have to have that core foundation and know where you stand and don’t let anything else kind of infiltrate and change who you are.
Interview Credit: Larry Flick
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NEXT PAGE: ASHANTI SPEAKS ON PLANNING FOR HER RETURN TO THE SPOTLIGHT
On Planning For Her Return to the Spotlight:
The first thing I plan is being focused, clearing my head, understanding and adapting. Like I said, the industry, the economy is completely different than 2002, when I first came out. We’re surrounded by different people, radio has changed, labels have changed, strategic formulas have changed, so it’s about adapting to what that is. I think the first step is definitely staying true to yourself. My passion is music, I love writing music but music is dying so you have to have other outlets to continue to build that brand because that’s the focus. So you line up film, you line up television, you line up books and it’s all about timing and aligning the stars and having the right people behind you and knowing what you want. I think it’s really important to own. I’m on that path [right now]. If I’m doing something, I need to own half of that; I need the executive produce that, I need to collect that check and have my creative input.
Everything that I just mentioned, film, television, music, books, is all in the works. We’ve been lining things up for the past almost 2 ½-3 years. It gets a little frustrating because I’m the type of person I want to see results right now. I want to do it now, I want it to happen right now. But in order for it to be as big as it possibly can, you have to build that platform and that was one of the hardest things to wait. Everything that I’ve spoken about we’ve been in development with [for awhile].