Carmelo Anthony, LaLa Vazquez Anthony & Kiyan Unveils Carmelo’s BoostMobile Billboard

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Yesterday, Wednesday (March 30) before the NY Knicks Vs. NJ Nets game, Carmelo Anthony, his wife La La Vazquez-Anthony and their son Kiyan took the city bus and traveled down to 33rd and 9th Ave. in NYC for the debut of Carmelo’s 127 foot BoostMobile Ad.

Melo recently signed an endorsement deal with Boost Mobile, so expect to see more ads of Melo throughout NYC. When Melo and La La’s son Kiyan first saw the ad, he reportedly said: “Daddy, you’re taller than the building.”

Also, Melo has a Brand Jordan billboard on 34th and Seventh Ave., which is just a few blocks from his current Boost Mobile ad. Carmelo says:

“It was crazy for me to see the Jordan one. It was right there in the middle of everything. Then to see this one, I can’t really put it into words.”

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.