NFL Player JuJu Smith-Schuster Announces Collaboration With MeUndies

By  |  0 Comments
Share Button

UNITED STATES– NFL player JuJu Smith-Schuster announced a collaboration with MeUndies on a collection of underwear and loungewear that launches today on the company’s e-commerce site.

The Pittsburgh Steelers wide receiver worked with a MeUndies in-house print designer to create the exclusive flame pattern that is being used on men’s and women’s underwear and lounge pants, a onesie, socks and a women’s bralette.

In a YouTube video promoting the collection, Smith-Schuster said he is especially fond of the onesie. “Being a kid, I was able to run around in a onesie. Being an adult, it’s still fun to this day. When I put this on, I feel like I have some special powers. I’m ‘litty,’ I’m always having fun, I’m going with the vibes and at the end of the day…stay lit.”

The 23-year- said “always lit,” (an urban slang for having fun and always giving 100%) was the inspiration that led to the design of the print for the collection.

The direct-to-consumer membership-based underwear brand said the relationship with Smith-Schuster started organically after the player ordered some pieces and posted them on his Instagram Stories page. The brand has been working with him since January and expects to offer other collaborations later this year.

What we love about JuJu is his commitment to his own self-expression and creativity,” said Greg Fass, director of marketing. “MeUndies’ mission is to fuel authentic self-expression, and that aligns with JuJu’s personality of being fun-loving, caring and not afraid to rock our loudest and most out-there adventurous prints. He is truly someone that is comfortable in his own skin, and that’s why we wanted to work with him.”

The collection will retail for $14 to $24 for men’s and women’s underwear; $22 to $32 for bralettes; $8 to $12 for socks; $50 to $68 for lounge pants, and $62 to $78 for adult onesies.

Photos Credit: Courtesy

Share Button

Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

You must be logged in to post a comment Login