Milan Fashion Week: Fendi Will Stage Coed Fashion Show In September

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Fendi Fall 2020 Ready-To-Wear.

MILAN, ITALYItalian luxury fashion house Fendi will stage its coed spring 2021 show in Milan on Sept. 23.

The news come as a surprised because last month, Fendi’s chairman and chief executive officer Serge Brunschwig told WWD that the brand was looking at holding the show in Rome at its headquarters in Palazzo della Civiltà, also known as the Square Colosseum. The event was meant to be held on Sept. 22 and emphasize the brand’s link with the Italian capital.

Milan Fashion Week is scheduled to run Sept. 23 to 28.

At such a sensitive time for the industry, the return of fashion shows represents a fundamental opportunity to enhance the excellence of Italian fashion and relaunch the whole sector,” Fendi stated on Monday. “An occasion that the Roman luxury house supports, in synergy with the other brands of Made in Italy and members of the CNMI [Camera Nazionale della Moda Italiana], starting from Milan, which in recent months has been hit hard and that now, also through fashion, is once again a symbol of revival for the whole country.”

Carlo Capasa, president of the Camera della Moda, has said a digital fashion week can be “a dynamic solution to the complexity of the present, a functional and creative tool designed to stand alone or to support the physical fashion calendar when we will be able to resume physical events, which remain essential to promote Made in Italy.”

Fendi Fall 2020 Menswear.

Fendi Fall 2020 Ready-To-Wear.

Fendi Fall 2020 Menswear.

Fendi Fall 2020 Ready-To-Wear.

Fendi Fall 2020 Menswear.

Fendi Fall 2020 Ready-To-Wear.

Fendi Fall 2020 Menswear.

Photos Credit: Alessandro Lucioni / Gorunway.com

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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