EXCLUSIVE RELEASE: Air Jordan 1 High OG Dior

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PARIS, FRANCE — Last December 2019DM Fashion Book reported that Christian Dior SE, commonly known as Dior and Jordan Brand teamed up for a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior. This shoe made its debut Tuesday night at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach (see it here).

There will be just 8,500 pairs of the High and retail for $2,000 USD. A release date was scheduled for April 2020.

On March 18, we reported that the Dior and Air Jordan 1 collaboration was officially pushed back to later this year (see it here). The coronavirus pandemic forced the brands to postpone the rollout.

Today, we have another update: the Air Jordan 1 High OG Dior is finally about to hit stores.

Dior announced today Monday (June 22) that customers will have an opportunity to buy the highly anticipated Air Jordan 1 OG Dior limited-edition sneakers soon on a first-come, first-served basis by registering in advance on a dedicated microsite.

Interested parties will be asked to record their preferred model (either high-top or low-top), size and pickup location. Each participant may register only once for the desired style and size, said Dior, which will reveal the full details of the site at a later date.

The sneakers will be sold exclusively in selected Dior pop-ups and pop-in stores. A limited number will be allocated to each boutique, and those who register before the inventory runs out will be invited to visit the store of their choice to buy their sneakers — although there is no obligation to purchase.

Advance bids on resale sites like StockX indicate strong demand, so Kim Jones, creative director of men’s wear at Dior, has said he wants to make sure the shoes don’t get snapped up by resellers. Those eligible to buy the sneakers will receive a unique QR code, and matching ID will be required at the time of purchase.

In addition, the Air Dior capsule collection of ready-to-wear and accessories will be available to shop at Dior pop-in stores from July, as well as in two pop-up stores: at Selfridges department store in London and at the Taikoo Li shopping mall in Chengdu, China.

The pop-ups will feature an architectural concept based on the nature of air, with a decor that blends glass, wood and natural materials. A transparent display unit will display the latest available pieces, while the Air Dior logo will appear in interactive lights.

For the Chinese market, a separate online experience will be held via a dedicated WeChat program. An address list of the pop-ups and Dior boutiques where the Air Dior capsule is available will also be posted.

Photos Credit: Brett Lloyd/Courtesy of Dior

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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