Prada Postpones Resort Show In Japan Because Of Coronavirus

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MILAN, ITALY — Last October 2019, DM Fashion Book reported that Miuccia Prada will cruise to Japan for Prada‘s resort 2021 show. The runway show was supposed to take place on May 21 (see it here), but the luxury Italian house just announced because of the uncertainties connected to the worldwide spread of the coronavirus, Prada will postpone its resort show in Japan.

This decision was made as a precautionary measure as well as an act of responsibility and respect for all the people working on and planning to attend our resort 2021 show,” the company said. “Prada extends its sincere sympathies and concern to all the people and territories affected by this situation.”

Underscoring the importance of Japan as a strategic market for the company, Prada added that “relevant events will be scheduled in the country at a more appropriate moment.”

Information about the new location and date of the resort 2021 collection will be communicated at a later date.

The upcoming fashion weeks in Beijing and Shanghai will both be postponed, due to the coronavirus outbreak.

Shanghai Fashion Week was supposed to start March 26, and Beijing’s China Fashion Week originally to run from March 25 to 31.

Photos Credit: Monica Feudi / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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