SHE DOES A GREAT JOB BRANDING HERSELF: Rihanna Inks $25 Million Amazon Deal For Documentary
UNITED STATES — It’s no doubt that Rihanna does a great job branding herself. She’s also very marketable! The international R&B singer, pop star, beauty mogul and fashion designer has just inked a deal with Amazon for the worldwide rights to a Peter Berg-directed documentary about Rihanna. Sources say the streamer paid $25 million for the untitled film’s rights.
According to THR, “The untitled doc, which Berg began working on years ago, is dubbed an unfiltered look into Rihanna’s life, providing a glimpse into the evolution of one of the world’s most well-known pop artists. With unparalleled access into the singer’s life and more than 1,200 hours of footage, the doc offers private insights into Rihanna’s personality, sense of humor, work ethic, family and love.”
Berg and Rihanna have worked together previously on Universal‘s Battleship.
Berg previously gave THR details about the under-wraps project: “That was a fun change of pace…to go travel with Rihanna around Europe, and Rihanna is surrounded by girls. We were in Nice [France]. She was going to do a concert on Bastille Day. And that truck driver who killed all those people plowed through them right in front of our hotel. So even in me trying to do something light, I had a very, very front-row seat to something that horrific.”
Berg‘s Rihanna project was shopped to multiple distributors, with streamers making the most aggressive overtures. Endeavor Content began showing footage in Cannes in May and negotiated the deal with Amazon (WME reps Rihanna and Berg).
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