DM FASHION BOOK EXCLUSIVE: Dior & Jordan Debut Collaboration Sneakers At Pre-Fall 2020 Show In Miami
MIAMI, UNITED STATES — Christian Dior SE, commonly known as Dior and Jordan Brand teamed up for a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior. This shoe made its debut Tuesday night at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach.
Nike produced the first Air Jordan sneaker that was unveiled on NBA player Michael Jordan in his rookie season in 1984 and was officially released to the public in 1985.
Dior men’s artistic director Kim Jones told WWD, “I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era”. He added, “I love mixing together different worlds, different ideas — Dior and Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.”
The Air Jordan and Dior sneaker will drop in 2020, which also commemorates the 35th anniversary of the Air Jordan 1 and the first Dior men’s show in the U.S.
The Air Jordan 1 High OG Dior is made in Italy, features elements found in the original Air Jordan 1 such as stitching on the sole, and classic details found in other Dior products. The cream upper is complemented by a shade of gray that had been a signature of the atelier since its founding in 1947 (and bears resemblance to a black and gray Air Jordan 1 that also launched in 1985); the leather, which was supplied by Dior, has painted edges that are a nod to the French brand’s bags and accessories, and the “Swoosh” is embroidered with the house’s Oblique motif, which is also laser etched into the insoles.
The tongue is nylon with a custom Dior and Swoosh tag, the laces have metal tips and the outsole is a clear blue, with the right sneaker bearing the Dior logo and the left one featuring a special “Air Dior” logo that plays on the “Air Jordan” wings logo.
“It has the feel of Sixties travel, which seems extremely luxurious to me,” said Jones about the logo. The “Air Dior” logo is also on the ankle of the left sneaker, as well as the Jumpman symbol, its only appearance on the collaboration.
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. Our partnership with Dior will offer a new look in basketball style and blend high-end streetwear with luxury fashion,” said Jordan Brand vice president of design Martin Lotti. “We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
The partnership between Dior and Jordan is part of Jones’ Miami and Art Deco-inspired men’s collection for Dior that references the atelier’s archive and moments from the Sixties. The Air Jordan 1 High OG Dior is the just the beginning for Dior and Jordan Brand. Although they declined to provide details, the two said that there is more to come.
Photos Credit: Dior/Janice Nickerson