Luxury House Gucci Teams Up With Rapper Gucci Mane For Resort 2020
ITALY — Fashion month Spring 2020, is just about over and luxury houses are releasing their Resort 2020 campaigns. Earlier this week, Gucci debuted its new imagery for the season.
If you’re an Instagram user, than most likely you saw photos posted on the social site, thanks to rapper Gucci Mane. The Italian house teamed up with the Atlanta-based rapper for the cover art of his forthcoming LP, Woptober II (dropping October 17), which is also part of Gucci‘s ad campaign.
Artistic director Alessandro Michele, who created an eclectic, ’70s-inspired collection with political messaging woven in for Resort 2020, teamed up with art director Christopher Simmonds and photographer/director Harmony Korine to throw a Gucci-fied house party at Villa La Furibonda in Rome.
Titled “#ComeAsYouAre_RSVP” (yes, hashtag included), the campaign also features Sienna Miller and Iggy Pop alongside Gucci Mane, as well as an eclectic crew of party people dressed in what might be the last pieces of Michele’s signature “Guccification.“
“Gucci’s party is permanent because it represents, first of all, a state of mind: Everything is possible, there are no boundaries, everybody goes with everybody and what goes around comes around,” reads the campaign’s press release. “The clothes offer endless possibilities to be whomever you want or to appear as you prefer, without any barriers or limits whatsoever.”
More from my site
- Gucci’s Pre-Fall 2017 Campaign Features ALL-BLACK Models
- Wild Days And Nights In Rome: Gucci Spring/Summer 2017 Campaign
- Gucci Mane Wears A Gucci Sweatshirt With Donald Duck Appliqué & Jersey Bomber Jacket With Panther
- Jeezy Opts For A Gucci Cotton Polo With Snake Embroidery & Gucci Ace Web Coral Snake Sneakers
- Gucci’s Spring 2018 Ad Campaign
- DM Fashion Book Exclusive: Gucci To Decamp Milan For Paris Fashion Week This Fall
Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email firstname.lastname@example.org Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.