PFW Exclusive: Rihanna’s Fenty To Open Pop-Up At Galeries Lafayette Champs-Elysées
FRANCE — Rihanna is taking her Fenty to the Avenue des Champs-Elysées for Paris Fashion Week.
The newly launched luxury house, which debuted in May 2019 and backed by LVMH Moët Hennessy Louis Vuitton (see it here) will take over Galeries Lafayette Champs-Elysées from Sept. 23 to Oct. 12, bathing its tunnel-like entrance in its signature blue color.
It will mark the brand’s third pop-up worldwide, following a temporary space in the Marais district of Paris for the label’s launch in May (see it here) and a pop-up in June at The Webster in New York City — and the first time the label has partnered with a department store.
Guillaume Houzé, director of image and communication of Groupe Galeries Lafayette, said: “It is a great pleasure to welcome Fenty at our Galeries Lafayette Champs-Elysées flagship for its second Parisian drop, and only a few months after its launch.”
“Fenty provides women with a new definition of luxury and a disruptive vision for inclusive fashion that perfectly resonates with our store’s purpose and new retail proposal.”
The 70,000-square-foot flagship, which opened in March, is part of the retailer’s bid to redefine the local retail experience with a mix of spectacular architecture, new-generation sales assistants and a “phygital” store model incorporating elements of online shopping.
As part of the Fenty takeover, the atrium of the soaring Art Deco building will feature a selection of items from the brand’s first three drops alongside its fourth collection, to be released during the same period.
Its imposing staircase, also customized in Fenty blue, will lead to a dedicated shopping area on the first floor featuring new versions of its signature footwear styles presented on a fragmented Lucite bar. Mobile devices will allow shoppers to browse further styles on Fenty’s digital flagship.
Photos Credit: Instagram Reproduction