DM FASHION BOOK EXCLUSIVE: Demna Gvasalia Exits Vêtements
ZURICH — Demna Gvasalia, the founder of the fashion label Vêtements is stepping down from the brand.
“Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Demna’s brother Guram Gvasalia, cofounder and chief executive officer of the Zurich-based fashion house, said in a statement. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”
Both brothers declined to elaborate beyond the statement, released exclusively to WWD over the weekend.
DM Fashion Book could confirm that Demna Gvasalia will continue in his role as creative director of Balenciaga, which is scheduled to present its spring 2020 show in Paris on Sept. 29, while the release hinted at additional projects, saying the designer, 38, is stepping down from his position at Vetements “to pursue new ventures.”
In 2015, we reported that the Georgian designer was tapped by Balenciaga to succeed Alexander Wang, as creative director (see it here).
“Demna’s talent and vision of fashion have been fundamental in the continued success of Vetements. He has made an outstanding contribution to the company’s legacy and in writing the codes of the brand,” the statement added.
For his part, the designer said: “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”
The departure of Demna Gvasalia raises questions about how Vetements will maintain its cachet without its star thinker, who held positions at Maison Margiela, where he was responsible for women’s collection and Louis Vuitton as senior designer of women’s ready-to-wear.
Guram Gvasalia hinted at an array of positive vectors for the brand.
“This moment signifies a new era for Vetements, an era of growth and major expansion. New projects and surprise collaborations are to be revealed in the very near future,” he said, without evaluating further.
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