Dior Men To Unveil Pre-Fall 2020 Collection In Miami During The December Holiday Season
MIAMI, UNITED STATES — On March 19 2018, it was announced that Jones was appointed Dior Homme‘s new artistic director (see it here).
The English designer released his first Dior Men‘s ad campaign, shot by Steven Meisel in November 2018 (see it here).
On December 3, 2019, Dior Men will present its pre-fall 2020 collection in Miami. The Paris-based label hasn’t disclosed the show’s exact venue, indicating only that it will be held two days ahead of the inauguration of the international contemporary art fair Art Basel Miami Beach, scheduled from December 5 to 8 2019.
Jones collaborated with Japanese artist Hajime Sorayama for his first pre-fall show for Dior Men, held in Tokyo last year.
“The USA were the first country outside France where Christian Dior was successful. And a project he created in the 1950s in the USA gave me the inspiration for this pre-collection,” said Jones in a press release.
The US market is extremely important for Dior, and the label is also keen to pay a special tribute to Christian Dior on this particular occasion. As Dior Men indicated, the eponymous couturier “did a major tour of the USA in 1947, only a few months after his first fashion show, and this event will celebrate and strengthen the long-standing connections between the label and the American continent.”
Stay tuned to DM Fashion Book as this story develops!
Photos Credit: Steven Meisel