Paris Fashion Week Men’s: House Of Balmain Is Turning Its Men’s Runway Show Into A Music Festival

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Balmain Spring 2019 Menswear.

FRANCE — This Paris Fashion Week: Men’s, Balmain is putting on a show – fashion mixed with music, sorta.

 The luxury house has announced it will present the Balmain men’s spring 2020 collection as part of the Fête de la musique, an annual all-night musical celebration taking place in the streets of Paris on June 21 and coinciding with Paris men’s week.

The presentation, which will be held on what is also the longest day of the year, will be set to a soundtrack created by French DJ Gesaffelstein, followed by a series of live concerts curated by Balmain creative director Olivier Rousteing.

Rousteing outfitted the French DJ in a custom-made Balmain suit for his performance at Coachella in April.

Balmain men’s runway-cum-concert will take over an ephemeral festival location to be built in the Jardin des Plantes, a 384-year-old garden on the Parisian left bank.

In keeping with the Fête de la musique’s tradition of being open to the public, 1,500 tickets will be available free of charge on Balmain.com from June 7 at 12 p.m. CET. The event is supported by (RED), the global nonprofit organization that raises critical awareness and funds to fight AIDS.

Guests’ donations, as well as proceeds from the sales of limited-edition Balmain festival merchandise, and food and drink offerings onsite, will support (RED)’s fight to end AIDS.

Rousteing was named creative director of Balmain in 2011.

Balmain Spring 2019 Menswear.

Balmain Spring 2019 Menswear.

Balmain Spring 2019 Menswear.

Balmain Spring 2019 Menswear.

Balmain Spring 2019 Menswear.

Photos Credit: Monica Feudi / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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