More Images From Fendi’s Roma Amor Capsule, The Logos Get Fluorescent Curves In New Collection

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MILAN, ITALY — Once again, luxury house Fendi is playing with its FF logo for another Millennial-friendly capsule collection, this time called Roma Amor — a palindrome hinging on the brand’s place of birth and the word “love” in Italian.

The house has teamed with graffiti artist Pref, who developed the Roma Amor logo in two different eye-catching graphic variations — a parallelepiped and a multicolor wave, which both create 3-D graphic illusion effects on the capsule. The collection is comprised of ready-to-wear and accessories for women, men and kids.

Fendi is infusing a vibrant and fluorescent sensibility into the capsule collection. Pref created vivid graphics of the label’s signature logos. The house’s “FF” emblem and Roma Amor verbiage get refreshed with neon details and curved designs.

See our original story here!

Photos Credit: Courtesy of Fendi

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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