Sneaker Collaboration: adidas Announces Partnership With Rapper Kid Cudi

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GERMANY — German sportswear, sneaker and apparel giant adidas officially announced a partnership with rapper Kid Cudi, for a new line of footwear and other apparel. The rapper and shoe company last collaborated in 2018 with the TRESC run, which was a part of the Asterisk Collective campaign alongside Patrick Mahomes, Donovan Mitchell, Candace Parker, Raury and H.E.R.

The partnership, which also looks to “provide a platform to share the positive impact that creativity can have in mental wellness through music, art and design,” according to a release, was announced with a series of posters plastered throughout New York City, Los Angeles and Miami.

The posters feature a graphic that depicts a feminine half head with a burning moon inside and will be present on all upcoming adidas x Kid Cudi product. Each print includes a link (adidas.com/kidcudi) where you can sign up for more updates on the collaboration.

Stay tuned to DM Fashion Book for more updates!

Photos Credit: Courtesy of adidas and Kid Cudi’s Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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