Ciara And Russell Wilson Launch Joint Production Company For Film, TV & Digital Content

HOLLYWOOD, CALIFORNIA — Platinum-selling recording artist, model and fashionista Ciara and her Super Bowl winning husband Russell Wilson are preparing to conquer other things outside of music and sports, with the launch of their Why Not You Productions.

Wilson opened up about the Hollywood ambitions he shares with wife Ciara.

“When people look at me, I hope they don’t just see a football player. I hope they see a person who is innovative and creative, someone who builds something from nothing,” he told The Hollywood Reporter. “We want to be able to impact lives. That’s what we want to do at the end of the day — even from the kids space. We just want to tell stories that connect with the world and to the emotions.”

Wilson and Ciara have taken a big step towards that goal. The couple has announced the formation of Why Not You Productions, a company that will focus on creating film, television and digital content projects — both scripted and unscripted — that will include, but not be limited to, “inspiring and aspiring narratives and human interest stories,” per the announcement.

“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives,” said Wilson and Ciara in a joint statement. “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

In doing so, Wilson and Ciara will expand upon the work they’ve been doing through their joint foundation, the youth empowerment-focused Why Not You Foundation. They will continue to operate that organization along with their respective side businesses. Ciara runs her own entertainment company and record label, Beauty Marks Entertainment (BME), while Wilson heads West2East Empire (W2E), a brand management, creative content and production company. The duo will no doubt get a boost from their reps, CAA, Untitled Entertainment‘s Jason Weinberg and chief global brad officer Jordan Dinenberg of W2E. Wilson is additionally repped by sports agent and attorney Mark Rodgers.

Wilson recently signed a massive four-year, $140 million extension that includes a $65 million signing bonus to make him the highest-paid player in the NFL. The deal will keep Wilson with the Seahawks through the 2023 season.

Photos Credit: Ciara’s Instagram 

Source: The Hollywood Reporter