Campaign: Kith Women x Versace Starring Bella Hadid

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UNITED STATES — New York-based sneaker shop and clothing label KITH teamed up with luxury Italian house Versace for a collaboration that channels the the iconic label’s signature opulence through Kith’s trademark lens. The official women’s campaign starring fashion model Bella Hadid was released. Photographer Pierre Toussaint lensed the ad and Clare Byrne styled it.

The collection taps into Versace’s incomparable archive of prints and silhouettes, as Kith reimagines designs for the first time with their own unique interpretation. The assortment is comprised of over 100 styles, spanning men’s and women’s apparel, footwear, and accessories.

This collaboration also marks the very first time the house’s Medusa logo has ever been redesigned, now bearing the Kith logo across the eyes. The apparel silhouettes in the collection were designed by Kith, while the luxurious fabrications were handled by Versace, thus yielding a truly collaborative final product. The products are produced in Italy and feature a wide-range of custom-milled fabrics, including silk, satin, velour, nylon, fleece, and more.

Each piece of hardware was made custom as well to feature co-branding.Women’s product speaks a similar language, featuring a convertible velour long puffer coat, silk robes, and leather pants, but also biker shorts, mesh tees, and a range of bras and swimsuits. The footwear element of this collection also spans both men’s and women’s.  Women’s footwear includes a leather stiletto boot and mule, both minimal and refined with gold Kith x Versace hardware.

Kith x Versace releases this Friday, February 15th, at all Kith shops and at 11AM EST on KithWomen.com. The collection will also release at select international Versace flagship stores.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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