Sneaker News: Grammy Nominated Rapper Pusha-T Signed A New Deal With adidas Worth Millions

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GERMANY — Rapper Pusha T continues his relationship with adidas. The Grammy nominated rapper has just signed a new deal with the German sportswear, sneaker and apparel giant.

According to reports, the contract extension is for multiple years and worth millions of dollars.

Pusha T will be working with the brand with the Three Stripes to develop product, content, activations and more, continuing his contributions to the brand’s EQT footwear line. According to adidas, Pusha has creative freedom to make each shoe synonymous with his music and incorporate the street experiences he raps about.

The V.A. lyricist has been with adidas dating back to 2012 and has released multiple sneaker collaborations since.

At the time of posting, this is all we have on Pusha-T’s new deal with adidas, which will see him alongside his business partner Kanye West in the adidas family for years to come.

Photos Credit: Pusha T’s Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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