Milan Fashion Week: Versace, Salvatore Ferragamo, Etro To Change Show Venues

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Verace Fall /Winter Ready-To-Wear.

ITALY — Come Milan Fashion Week, fashion journalists, editors, stylists, designers and buyers should check their invitations again because some changes in show venues were just announced.

On Feb. 22, Versace will show at the Bourse for the first time — after all, its owner Capri Holdings (see it here) is publicly listed in New York.

After 12 years showing at Palazzo Mezzanotte, home to the Milan Stock ExchangeSalvatore Ferragamo is changing location. According to WWD, “the Florence-based brand will hold its fall 2019 coed runway show at the Rotonda della Besana on Feb. 23.

Paul Andrew, Ferragamo’s women’s creative director, said he was drawn to the Rotonda because of the sense of “profound intimacy it infuses. We were looking for a location that would have a more classic and historical connotation, but that at the same time would be a dynamic point of reference for the city. In addition, its circularity conveys a sensation of inclusivity, perfectly in line with the values of the maison that we want to communicate.”

Etro is also moving away from its usual venue, Milan’s ice skating rink, to show at Italy’s largest music conservatory, Giuseppe Verdi, on Feb. 22. “After many years, I wanted to give the show a new venue and the collection a frame with a relevant cultural heritage. The cloisters of the Consevatorio, a hidden historical beauty of the city of Milan, represent, for me, the meeting point between the different forms of artistic expression,” explained women’s wear creative director Veronica Etro.

Photos Credit: Yannis Vlamos / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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