Tommy Hilfiger To Stage Next ‘See-Now-Buy-Now’ Show In The City Of Lights
Zendaya x Tommy Hilfiger
PARIS, FRANCE — Iconic label Tommy Hilfiger is headed to the City of Lights.
The American designer will show his spring 2019 Tommy x Zendaya collection, designed in collaboration with global brand ambassador Zendaya, on March 2. At the time of posting, an exact location hasn’t been revealed.
“TommyNow has become an integral part of our brand story, celebrating our optimistic and inclusive energy will audiences globally,” Hilfiger said. “For spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative ‘see-now-buy-now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
All runway looks will be available via immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, and social media.
In other Tommy news, it is rumored that it that he has already decided to return to his hometown in September and is considering the Apollo Theater in Harlem.
Zendaya will be featured in a brand campaign beginning in spring 2019.
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