Coach Launches Men’s Spring 2019 Global Advertising Campaign Starring Michael B. Jordan

UNITED STATES — Last fall, DM Fashion Book announced that actor Michael B. Jordan was the new global face of Coach’s menswear (see it here). We also reported that Jordan will be starring in the brand’s advertising campaigns for clothing, accessories, and fragrance next spring, be involved with Coach’s philanthropic arm, The Coach Foundation and work with the label’s creative director, Stuart Vevers, on “special design projects”.

Jordan‘s first campaign for Coach was just released. The Black Partner star is shown in a series of images set “backstage” at a faded carnival. The campaign was shot in a sunlit desert outside of Los Angeles, features Jordan on a vintage car, dressed in a color-blocked shearling jacket, a blue leather moto and a patchwork leather MA-1. The campaign also features several bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.

At the same time, Jordan is appearing in ads for the men’s fragrance. Those ads show him in a garage sitting in a vintage car.

“I’ve really enjoyed getting to know Michael over the last few years,” said Stuart Vevers, Coach’s creative director. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”

“I’m proud to be the face of Coach men’s,” Jordan said. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”

The campaign was shot by Craig McDean and styled by Jane How. The art director was Fabien Baron, makeup artist was Carola Gonzalez and hairstylist was Jove Edmond.