Coach To Jetset To Shanghai For Pre-Fall 2019 Show

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Coach Fall 2018 Ready-To-Wear.

CHINA — In celebration of the Coach‘s 15th anniversary in China, the iconic American brand has announced it will jetset to Shanghai for its Pre-Fall 2019 runway show.

The runway show, titled “Coach Lights Up Shanghai” and after party om The Bund, the city’s popular waterfront will take place on December 8.

The collection will feature specially designed accessories, ready-to-wear and sneakers created by Coach creative director Stuart Vevers in collaboration with important Chinese cultural figures.

We selected Shanghai as the venue for our first dual-gender runway show outside of New York City in recognition of the important relationship with have with Chinese consumers,” said Joshua Schulman, chief executive officer and president of Coach. As we celebrate 15 years in the market, we look forward to building an even closer connection between Coach and our fans in China.”

Vevers said staging the pre-fall show in Shanghai “is a big moment for Coach and for me personally. Shanghai is one of the most vibrant, youthful and contemporary cities I have ever visited. It has a distinct energy that is inspiring and exciting — just like New York. I’m most looking forward to taking the spirit of the new Coach and the attitude and energy of New York to Shanghai to connect in an exciting and memorable way.”

Coach Fall 2018 Menswear.

Coach Fall 2018 Ready-To-Wear.

Coach Fall 2018 Menswear.

Photos Credit: Luca Tombolini / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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