Bruno Sialelli Is Lanvin’s New Creative Director?
PARIS — Another days and more news about struggling French house Lanvin.
According to sources, Lanvin is in talks with Bruno Sialelli, who recently exited Loewe, where he was head of men’s wear. It’s rumored that he has been chosen as the house’s new creative director.
The deal ends months of speculation around who will take the creative helm of France’s oldest fashion maison since Chinese conglomerate Fosun International acquired a majority stake in fashion house last February (see it here). “There have been media reports saying Sialelli was in talks but the reality is that he has already signed with Lanvin,” one of the sources said to FashionNetwork.com on condition of anonymity.
However, Lanvin is not yet able to announce that it has an agreement with Sialelli because the designer is negotiating with Loewe and LVMH the settlement of his non-competition clause which prevents him from working for a rival brand for some time, the source said.
Once that point is clarified, Lanvin will be in a position to announce when Sialelli will start working for the French brand, it added. It is understood that Sialelli signed with Lanvin last month.
According to his LinkedIn profile, Sialelli had been at Loewe since March 2016. Before that, he held senior design roles in women’s wear at Paco Rabanne, Acne Studios and Balenciaga. He is a fashion graduate of Studio Berçot in Paris.
In March 2018, we announced that artistic director Olivier Lapidus exited Lanvin. At the time, the house was also parting ways with general manager Nicole Druz (see it here).
Lanvin suffered a sales slump ever since Alber Elbaz was shockingly fired in 2015, after 14 years at the house (see it here). His successor was Bouchra Jarrar (see it here). After 15 months and two collections, Jarrar left the troubled house (see it here).
Last July 2017, it was announced that French designer Olivier Lapidus was named Lanvin‘s new artistic director, replacing Jarrar (see it here). Lapidus debuted his first, logo-heavy collection for Spring 2018, but it received less-than-stellar reviews.
The house’s design studios, whose members are believed to include former Ungaro alum Estrella Archs, prepared a spring 2019 collection for its boutiques and wholesale clients, but did not invite press to review the line during Paris Fashion Week.
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