Kenzo’s La Collection Memento Will Be Presented In March 2019, Under A See-Now-Buy-Now Format
PARIS — Kenzo‘s Spring 2019 La Collection Memento will be presented in March 2019 under a see-now-buy-now format.
Skipping the upcoming Paris Fashion Week, the luxury house on Sept. 7 during New York Fashion Week will present the film for its fall 2018 main and La Collection Memento collections. Titled “The Everything,” the film was written and directed by Humberto Leon, co-artistic director of Kenzo, with a cast including Milla Jovovich, Alexandra Shipp and Sasha Frolova, as well as a special appearance by Regina Hall.
The La Collection Memento collection was first presented in March 2017. Led by its creative heads, Leon and Carol Lim, the brand has experimented with different presentation formats including a concert by Lauryn Hill; a performance by Japanese Kagura dancers, showcasing a denim collection inspired by Kenzo Takada’s 1986 Kenzo Jeans launch, and a dinner party at La Monnaie de Paris.
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