Riccardo Tisci And Burberry Unveiled New Logo, Monogram

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LONDON — Before Riccardo Tisci present his debut collection for Burberry in September during London Fashion Week, the British heritage brand unveiled its new logo and red-and-honey monogram designed by Peter Saville.

The new visuals are inspired by Tisci‘s visit to the Burberry archives, where he found a logo from 1908 and a Thomas Burberry monogram.

Peter is one of our generation’s greatest design geniuses,” said Tisci, who was named Chief Creative Director in March (see it here), in an official statement. “I’m so happy to have collaborated together to reimagine the new visual language for the house.” Saville, best known for his artwork for Factory Records, Joy Division and New Order, also partnered with longtime collaborator Raf Simons to redesign Calvin Klein‘s logo. Saville has also worked with Jil Sander and Yohji Yamamoto. The logo and monogram print will begin appearing across all of Burberry’s channels and in a new advertising campaign from Thursday.

It’s been almost two decades since Burberry changed its logo. But its new look joins a slew of legacy fashion houses that have revamped their aesthetics under new creative direction. In addition to both Burberry and Calvin Klein, Balenciaga‘s logo received a makeover by Demna Gvasalia last year, as well as Diane von Furstenberg by Jonathan Saunders. Back in 2012, Hedi Slimane overhauled the original Yves Saint Laurent logo. This leaves us to wonder if he has anything in the works for his  new gig at Céline.

Photos Credit: Riccardo Tisci, Burberry’s Instagram

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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