Italian Luxury Fashion House Prada Is Not For Sale

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Prada Spring 2018 Ready-To-Wear.

ITALY — Prada is not for sell. The rumors were put to rest recently. “Prada is not selling. Of course there are suitors looking at us, it’s normal but we are not selling and we will never sell,” said the group’s chief executive officer Patrizio Bertelli at the presentation of the company’s new Valvigna industrial complex here.

Asked about a Bloomberg report a day earlier on succession plans, Bertelli said, “Let’s see.” His son Lorenzo, 30, who, as reported joined the group last September as head of digital communication, is “acquiring know how and experience within the company in communication and is preparing to possibly helm the company if he will want to. We’ll see,” said a noncommittal and typically feisty Bertelli, who dismissed any idea of retiring. “Retirement is associated to a physical and mental state. It’s a silly myth in an old society.”

Prada Spring 2018 Ready-To-Wear.

Photos Credit: Monica Feudi /

Source: WWD

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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