Fashion Week: Proenza Schouler To Return To New York

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Proenza Schouler Spring 2018 Ready-To-Wear.

NEW YORK —  Last month (May 2018), DM Fashion Book reported that Proenza Schouler has exited Paris Couture Week. Plans for the upcoming collection will be revealed in the near future (see it here).

We now have an update: After showing on the Paris couture schedule for two seasons, Jack McCollough and Lazaro Hernandez of Proenza Schouler are bringing their runway show back to New York in September. They revealed the news via Instagram.

It’s been a fun ride showing the past two seasons in Paris during Couture (thank you Chambre Syndicale), but NY will always be home so we are coming back for spring-summer 2019. In today’s world, when, where, and how one shows can be looser and more fluid than ever and so for now, NY is our home once again. Paris was an amazing opportunity to show what we do to a completely different audience that had never been able to attend a Proenza Schouler show and on that level, as well as on a creative level, it felt really right. We want to thank everyone who was responsible for making Paris an unforgettable experience. Looking forward to heading back home now and being a part of NYFW in September, where it all began,” read the post’s caption.

Proenza Schouler departure from New York Fashion Week coincided with other American brands, including Rodarte, Thom Browne and Altuzarra, decamping for Paris last year. Thom Browne and Altuzarra continue to show in Paris during the main seasons, while Proenza and Rodarte have pulled back from the Paris couture schedule. It’s understood that both brands are facing challenges. It’s unclear if the Paris experiments, intended to expose the runway collections to a more global audience and yielding earlier deliveries, were successful.

Photos Credit: Monica Feudi / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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