Goodbye! Proenza Schouler Exits Paris Couture Week; Plans For The Upcoming Collection Will Be Announced In The Near Future

By  |  0 Comments
Share Button

Proenza Schouler Spring 2018 Ready-To-Wear.

PARISProenza Schouler has exited Paris Couture Week. Plans for the upcoming collection will be revealed in the near future.

As reported like countless others across the industry, the brand’s founders, Jack McCollough and Lazaro Hernandez, are facing essential fork-in-the-road questions, including how to continue to develop their business and whether to re-embrace New York as part of a small collective of cool-reputation designers who would show on a December-to-June schedule. In January 2017DM Fashion Book reported that Proenza Schouler’s were leaving New York Fashion Week after the Fall 2017 collection for Paris (see it here).

The designers have always kept an open mind about where they are showing. When they announced that the brand was leaving NYFW, the press statement read: “Currently a large percentage of the brand’s sales are placed during the pre-collection market with the smaller balance going to the runway delivery, which, in truth, is the heart and soul of the Proenza Schouler brand.” The shift is meant to ensure that the runway collection will be the focus of the buys and will deliver to stores earlier allowing the collection to have a longer life at retail. The collection will now be delivered in monthly deliveries in key groups from the show.

I remember, like, Tom Ford telling us a long time ago, ‘Get out of New York. Try something else and then come back.’ We’re showing in Paris right now, but maybe it’s not forever. For us, we have no, sort of, long-term plans on that level. Like, we might do that for a couple of seasons and come back. Who knows,” he said.

Their fall 2018 collection, presented during Paris Couture Week in January, was based on a compilation of the brand’s greatest hits.

Proenza Schouler Spring 2018 Ready-To-Wear.

Photos Credit: Monica Feudi / Indigital.tv

Share Button

Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

Leave a Reply

Your email address will not be published.