InStyle Names Julia von Boehm Fashion Director
Zoë Kravitz for InStyle’s May 2018 issue.
NEW YORK, UNITED STATES — Respected industry stylist Julia von Boehm has been named Fashion Director at InStyle, succeeding Melissa Rubini, who left last year.
“I’ve had the pleasure of working with Julia on and off for years. She has incredible taste, brilliant relationships — in both fashion and Hollywood — and she gets it done,” editor in chief Laura Brown said.
“What interests me and what I love doing is marrying the high fashion of the runway with celebrities,” von Boehm said. “I will bring my sensibility of fashion to the magazine. It’s not going to change the audience, but it’s going to hopefully be refined and sensibly done. And I think I’m good at that.”
Von Boehm comes from the magazine world. She worked at French Vogue in her 20s, assisting Carine Roitfeld and eventually becoming a fashion editor. More recently, she has contributed to brands such as Saint Laurent, Bulgari, Swarovski, Vera Wang, Tom Ford, David Yurman, Lancôme and Estée Lauder, and magazines, including German Vogue, Italian Vogue, Interview Germany, where she was the creative director, and Harper’s Bazaar, where she worked with Brown.
“I am very excited about this as a long-term project. I see it as an investment that’s very close to my heart, and I really want to give everything to it,” von Boehm said. “It’s not just one fashion shoot that you want to do great. You want to do everything great, and you want to build something. That’s what full-time positions are about.”
Photos Credit: Anthony Maule for InStyle