Max Mara Set June 4 Date For Cruise 2019 Runway Show

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Max Mara Spring 2018 Ready-To-Wear.

ITALY — For the first time, Max Mara will host its cruise (resort) 2019 show in Reggio Emilia, Italy, where the company is based.

The show is scheduled for June 4.

The brand has previously presented its pre-collections in New York, for pre-fall 2015; London, for resort 2016, and Shanghai, for pre-fall 2017.

Yesterday Sunday (March 11), DM Fashion Book reported that Chanel will host their cruise (resort) 2019 show on May 3 in Paris (see it here). Creative director Alessandro Michele will be traveling to Arles for Gucci’s cruise (resort) 2019 show (see it here). Miuccia Prada will show her cruise (resort) 2019 collection in New York (see it here). Louis Vuitton will cruise to the French Riviera for their resort 2019 show (see it here). No word yet on the location for Dior.

Max Mara Spring 2018 Ready-To-Wear.

Photos Credit: Kim Weston Arnold /

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Donovan is the CEO and Founder of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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