Virgil Abloh’s Off-White & Jimmy Choo To Unveil Their Collaboration In Paris
PARIS — Virgil Abloh‘s Milan based streetwear label Off-White and British high fashion house Jimmy Choo will celebrate the global launch of their collaboration later this month, with the opening of a pop-up at the Galeries Lafayette flagship on Boulevard Haussmann in Paris. The different styles that make up the collection will be displayed in a space set up beneath the legendary dome of the Parisian department store.
The highly anticipated collaboration, which was first announced at fashion week back in September will launch globally on February 21, both online and in store. To mark the occasion, the two brands will open a pop-up store in Galeries Lafayette on Boulevard Haussmann in order to showcase the original collection’s different looks. The space will remain open until March 4.
Abloh has previously released a footwear collaboration with sportswear-giant Nike.
The pieces in the collaboration were inspired by Diana, Princess of Wales, channeling iconic 90’s design while also incorporating details reflecting current trends in order to appeal to the needs and tastes of modern princesses. In this spirit, the collection features conceptual shapes, tulle, floral embellishments and gemstones.
Speaking of the collaboration, Sandra Choi, Jimmy Choo creative director, said, “To collaborate with a brand like Off-White allows Jimmy Choo to explore a new avenue and take part in a different conversation. I love to mix it up by getting together with a different creative mind, identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.”
Photos Credit: Yannis Vlamos / Indigital.tv
Source: Fashion Network