Selena Gomez For Coach’s Spring/Summer 2018 Ad Campaign

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NEW YORK — In December 2016DM Fashion Book reported that Selena Gomez “signed a huge $10 million deal with Coach to design her own line and become the face of the luxury accessory brand,” (see it here). The mega pop star fronted the American brand’s road trip-themed Fall 2017 campaign (see it here) and holiday 2017/2018 ad campaign (see it here). Last summer, we posted 11 leather goods from Coach x Selena Gomez collection (see it here).

The latest on that list is Coach’s Spring/Summer 2018 ad campaign, starring Gomez.

The singer and actress took to Instagram to share an image from the US heritage brand’s Spring/Summer 2018 campaign, saying: “A New Year’s first just for you guys- I’m so excited to reveal my new @Coach campaign.” In the ad, Gomez is reclining against the backdrop of a New York skyline and features the label’s new-season multicolored quilted ‘Parker’ bag. Coach also posted images from the campaign on their Instagram as well, showing Gomez perched on an outdoor stairwell in a golden satin evening gown. It accompanied the shot with the caption: “On the roof, it’s just you and the city. Vast but there within your reach.”

Renowned fashion photographer Steven Meisel shot the ad. Styling was courtesy of Karl Templer, with hair by Guido Palau and makeup by Pat McGrath.

Photos Credit: Steven Meisel 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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