Ad Campaign: Balenciaga SS18 Menswear

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PARIS — Luxury house Balenciaga released its spring/summer 2018 menswear ad campaign and the theme is an 80’s family photoshoot. The backdrop, lighting and styling seem to be inspired by this era.

Photographer Robbie Augspurger photographed the shoot and styling was courtesy of Lotta Volkova.

The menswear spring/summer 2018 collection is available now.‬

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