Tommy Hilfiger Will Bring His ‘See Now, Buy Now’ Show To Milan Fashion Week

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Tommy Hilfiger Fall 2017 Menswear.

Iconic American fashion designer Tommy Hilfiger is jetsetting again next season. Instead of London, the designer announced that  he will bring his ‘see now, buy now’ Spring 2018 runway show to Milan Fashion Week. In fact, he will close MFW with a February 25 show.

The show reflects Hilfiger’s continued commitment to bringing TommyNow to new cities and audiences globally. The show will include both women’s and men’s looks, as well as his fourth Tommy x Gigi collaboration with Gigi Hadid.

My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Hilfiger in a statement. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

An exact venue has yet to be confirmed. Stay tuned to DM Fashion Book for more details.

All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TommyNow Snap, which includes augmented reality features to shop the runway, and the A.I.-powered TMY.GRL and TMY.BOY conversational commerce bot for Facebook Messenger.

Tommy Hilfiger Fall 2017 Ready-To-Wear.

Tommy Hilfiger Fall 2017 Menswear.

Tommy Hilfiger Fall 2017 Ready-To-Wear.

Photos Credit:  Yannis Vlamos / Indigital.tv | Tommy Hilfiger 

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Donovan

Donovan is the CEO and Founder of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com

Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He’s currently studying entertainment and fashion law.

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