Balenciaga Appoints Vira Capeci To Lead Its North American Market

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Balenciaga Fall 2017 Menswear.

French luxury fashion house Balenciaga, founded by Cristóbal Balenciaga, just appointed Vira Capeci to lead its North American Market.

This is shocking, but a spectacular move because Capeci spent her entire career with  LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH — first in charge of the U.S. market for Givenchy (eight years) and then for Céline (nine years). Balenciaga is owned by LVMH‘s arch-rival Kering. The executive will start her new position effective October 1.

Capeci is succeeding Luca Voarino and will report to Balenciaga CEO, Cédric Charbit. “Vira’s extensive luxury experience will support the growth and retail development of Balenciaga in the Americasm” the company said in a statement.

Balenciaga has been experiencing an all-out revolution since hiring Vetements founder Demna Gvasalia as its creative director in October 2015 (see it here). Under his tenure, the brand has made a radical design shift with a bold reinvention of its look.

This revolution has also sparked a management reshuffling, starting with a new CEO, Cédric Charbit, in October 2016 and a number of other key appointments in April.

Daphne Cousineau was named president of Europe. Laura du Rusquec was appointed Director of Strategic Projects, Caroline Bonnet-Maes took over as Human Resources Director, while Alexie de Courcel became global merchandising director for all product categories.

Balenciaga Fall 2017 Ready To Wear.

Photos Credit: Courtesy

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Donovan

Donovan is the CEO and Founder of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com

Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He’s currently studying entertainment and fashion law.