Armani Is Reducing From Seven Labels To Three Main Lines

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Giorgio Armani Fall 2017 Ready-To-Wear.

Milan -based company Armani is reducing from seven labels to three main lines after recording its first annual sales decline since 2009.

Giorgio Armani SpA is moving ahead with plans to streamline its brands.

The Milan-based company is shrinking from seven labels to three main lines covering everything from haute couture to jeans to home furnishings. Burberry also did something similar in 2015 (read it here).

2016 proved to be a difficult year for the fashion and luxury sector,” chairman and chief executive officer Giorgio Armani said in a statement, adding that the company is “operating as always with a view to continuity and long-term perspective.”

Sales at privately held Armani Group fell 5 percent in 2016 to €2.5 billion ($2.9 billion), the company said, although profit rose to €271 million from €241 million due to cost cutting. The Italian company joins other fashion companies, including Ralph Lauren Corp., Burberry and Michael Kors Holdings Ltd., that have been scaling back distribution in response to a slowdown in US retail traffic and a rise in online shopping.”

Armani will bring its Privé haute couture line and the furniture and homewares brand Armani Casa under the umbrella of the high-end Giorgio Armani brand, while the Collezioni and Jeans labels will be folded into the more accessibly priced Emporio Armani. A/X Armani Exchange will continue to operate as the company’s mass-market arm with a younger, more informal style.


Giorgio Armani Fall 2017 Ready-To-Wear.

Photos Credit: Marcus Tondo /

Source: BoF

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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