Ralph Lauren To Show In Bedford, New York During NYFW

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Ralph Lauren Fall 2017 Menswear

In the beginning of this year, DM Fashion Book reported that American brand Ralph Lauren was returning to the official New York Fashion Week: Men’s calendar (see it here). The brand been missing since the inaugural season in July of 2015. However, Lauren returned this past February (see it here).

The iconic fashion brand is now set to transport press and buyers to “Ralph’s Garage” in Bedford, New York, where the designer houses his collection of rare automobiles. The event will take place September 12 at 7 p.m. during New York Fashion Week.

The show will be followed by a private formal dinner and guests are being asked to arrive in formal black-and-white attire.

The brand will also be showing the Ralph Lauren Purple Label menswear alongside the women’s collection in a move that mimics industry trends. The show will continue to be a see-now-buy-now model showing clothing for Fall 2017, available immediately after the runway show.

Ralph Lauren Pre Fall 2017

Ralph Lauren Fall 2017 Menswear.

Ralph Lauren Pre Fall 2017

Ralph Lauren Fall 2017 Menswear

Ralph Lauren Pre Fall 2017

Photos Credit: Courtesy of Ralph Lauren

 

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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