Ad Campaign

Bella Hadid Stars Alongside Zayn Malik In His Versus Versace Ad Campaign

By Donovan | June 19, 2017 0 Comments

Bella Hadid stars alongside Zayn Malik in his new Versus Versace‘s ad campaign, which was released today Monday (June 19).

The Zayn x Versus collection, is available online now, and consists of more than 40 pieces for men and women that showcase “attitude of the street, a mix of sports and functionality, playing with proportion and the individuality of customization,” according to the brand’s press release.

Starting at $175, the Zayn x Versus range features denim, leather, hoodies, T-shirts, bomber jackets and trenches, as well as accessories like backpacks, fanny packs and hats, some of which are adorned in patches or collage-inspired graphics. There are also logo-heavy separates for women, including a designer sports bra. A $1,550 eco-leather biker jacket is also featured in the collection.

“When I see this collection, I see Zayn. His attitude, his energy and his individuality are in every single piece,” said Donatella Versace in an official statement. “I am so proud of what we have achieved together. The campaign defines everything I love about the new generation today.”

“When I was a kid growing up in Bradford, England, wearing knockoff Versace, I never thought that one day I would actually be designing my own collection. Thanks so much to Donatella Versace for allowing me to do the coolest thing ever,” said Malik.

The Versus Versace store in the Soho section of New York will host a special launch event on June 28, with a portion of the net profits being donated to charity.

You could now shop the entire capsule collection online at versusversace.com.