Balenciaga’s Creative Director Demna Gvasalia To Open Avenue Montaigne Store

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Balenciaga Fall 2017 Ready To Wear

French luxury fashion house Balenciaga, founded by Cristóbal Balenciaga, will open Avenue Montaigne store. The house’s second store under creative director Demna Gvasalia’s artistic direction set to open in Paris in September. It will also mark the brand’s fourth boutique in the capital and second in its so-called golden triangle, which also counts a store on the neighboring Avenue George V that Balenciaga said it plans to keep.

According to WWD, “The boutique, located at 57 Avenue Montaigne, will sport the same metal-based industrial concept unveiled at the recently revamped Rue Saint-Honoré flagship in March, based on a clothing warehouse, and is to house Balenciaga’s full men’s and women’s collections.”

In the Saint-Honoré store, clothes hang on industrial conveyor rails similar to those in the brand’s production headquarters in Italy. Adding to the factory feel of the space, ceilings are covered in aluminum foil, the changing room walls are made of cast concrete and the utilitarian benches are covered in synthetic leather. Other industrial touches include silicone changing-room curtains and long, aluminum tables for displaying accessories.”

The Kering-owned brand has 115 stores worldwide.

Among other new retail initiatives, Balenciaga in the run-up to the Avenue Montaigne opening will soon take over the first floor of Colette for one month as the first in a series of monthlong takeovers with brands including Saint Laurent and Sacai. Balenciaga’s slot is scheduled to run June 19 to Aug. 5.

Balenciaga Fall 2017 Menswear

Balenciaga Fall 2017 Ready To Wear

Balenciaga Fall 2017 Menswear

Source: WWD

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Donovan

Donovan is the CEO and Founder of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com

Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He’s currently studying entertainment and fashion law.