Virgil Abloh To Show Off-White At Pitti Uomo
U.S. designer Virgil Abloh, who is also the man behind the Milan-based label Off-White, and is Kanye West‘s creative director will show his Spring/Summer 2018 menswear collection as a guest designer at Pitti Uomo.
Abloh will present in Florence, and will join J.W. Anderson as the event’s second guest designer. He will show on June 15 and consequently will not show during Paris Fashion Week.
Raf Simons, Gosha Rubchinskiy (see it here) and Tim Coppens have all shown at Pitti Uomo.
Off-White was launched four years ago, the line unites an edgy street aesthetic with luxury-level fabrication and positioning, is sold in over 220 stockists, including Selfridges, Barneys New York and Net-a-Porter.
“I’m honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There’s an opportunity such as this one to take a traditional platform and offer a new take on it,” Abloh told BoF.
“In a season that’s mixing the traditional hierarchies among fashion, streetwear and role distinctions, Virgil Abloh has transformed his own lifestyle into a successful brand,” says Lapo Cianchi, Pitti Immagine‘s director of communications and events. “He has led Off-White to full stylistic maturity without, however, losing his, sometimes very crude and impudent, brashness that made his name in the beginning.”
For Off-White, showing at Pitti Uomo aligns with Abloh‘s interest in sartorial design. “Within the streetwear design [space], it’s important to evolve and not sit in one space for a considerable amount of time. Showing the collection in Florence will give it a great springboard for the direction I was tracking towards anyways,” said Abloh. “It’s allowed me to have a more in-depth conversation with tailoring and how sartorial pieces can be worn on the street by a younger generation.”
Photos Credit: Eugene Shishkin
Source: Business of Fashion