Tom Ford Bids Farewell To See-Now-Buy-Now, Returning To NYFW & Move His Women’s HQ To LA
American fashion designer Tom Ford was one of the few designers to adapt to the “see-now-buy-now” plan, and he is now saying goodbye to it. Personally, I was never a fan of the “see-now-buy-now” plan. I always thought of it as a failure and “something stupid”.
The designer is also returning to the New York Fashion Week show calendar this fall. He will present in Spring 2018 collection in New York, and will seek a permanent slot on the NYFW calendar, most likely the beginning of the week. “I like going first, when everyone is still in a good mood,” he said.
According to WWD, “he’s moving his primary residence to Los Angeles. And he has signed a lease on a studio space in L.A. — the old Regen Projects gallery — where he will relocate most of his women’s design staff. The men’s design studio is to remain in London.”
Regen Projects gallery is Hedi Slimane’s former studio.
The designer revealed the news this morning , during a conversation at Spring Studios, where he’s showing his fall collection to press.
Ford said that while instant fashion is likely the way of the future, it doesn’t work now for a simple reason: The industry isn’t ready from a basic scheduling standpoint.
“The store shipping schedule doesn’t align with the fashion show schedule,” he explained. The bulk of fall ships in August, “but you can’t have a show with clothes that have been on the selling floor for a month.” While his clothes shipped by July, Ford kept them off the floor until the day after the show. “We lost a month of selling. We had merchandise sitting in stockrooms,” he said.
Photos Credit: Tom Ford