Hood By Air’s Shayne Oliver To Collaborate With Helmut Lang For Special Project

New York -based designer and Hood By Air’s head designer Shayne Oliver is working on a special project led by Helmut Lang‘s new ‘editor-in-residence’ Isabella Burley.

Storied label Helmut Lang (which was once sold to Prada, but is now owed by Link Theory Holdings “LTH” of Tokyo, a fully owned subsidiary of Fast Retailing, the Japanese conglomerate behind Uniqlo) is in the process of going through another transformation. According to Business of Fashion, “chief executive Andrew Rosen has appointed Isabella Burley the brand’s editor-in-residence. In turn, Burley, who is also the editor-in-chief of Dazed magazine, has recruited Hood by Air designer Shayne Oliver to create a special collection to be revealed in September 2017. The collection will include men’s and women’s clothing, as well as accessories. It is thought that Burley will continue to bring on new designers for special capsules in seasons to come.”

“Helmut Lang is a pioneering company and we are going back to its heritage of being bold,” said Rosen, who is also chief executive of Theory. Burley is also prepping to relaunch the brand’s website and digital presence this summer.

As for Hood By Air, it was once rumored that the the label would soon discontinue, especially after they canceled its March 2017 show at Paris Fashion Week. A label rep said, “Shayne is currently focusing his time on the special project with Helmut Lang. As a result, HBA will be continued but is transitioning to accommodate this. We will be releasing more information soon.”

“Designer Alexandre Plokhov, previously creative director of menswear at Helmut Lang, has exited the company. Previously, Nicole and Michael Colovos designed both the men’s and women’s lines. The label’s revolutionary namesake designer retired from fashion in 2005 to pursue art.”

Photos Credit: Stefano Masse / Indigitalimages.com

Source: Business of Fashion