It’s Reported That LVMH Is Set To Launch A Multi-Brand e-Commerce Site

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It is being reported that French luxury conglomerate LVMH Moët Hennessy Louis Vuitton SE is set to launch its own multi-brand e-Commerce site sometime this month. The luxury conglomerate operates the likes of Louis Vuittion, Dior, Givenchy, Marc Jacobs, Fendi and Céline.

Reportedly, the e-Commerce will house all 70 of its fashion and beauty labels, as well as additional brands outside of the LVMH umbrella.

According to Business of Fashion, “The site will be part of Le Bon Marché, the Parisian department store acquired by LVMH in 1984, and also sell other brands from outside the conglomerate.”

LVMH‘s entry into the e-Commerce market could mean a lot of money for the goods group, as well as make them compete with Net-a-Porter and Farfetch because Dior is not currently carried on Net-a-Porter, nor is Céline, Louis Vuitton or Nicholas Kirkwood. LVMH‘s new venture could dominate the e-Commerce market.

Stay tuned to DM Fashion Book as this story develops!

Photos Credit: LVMH’s Twitter

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.