Victoria Beckham, Estée Lauder Expand Beauty Partnership
Last spring, DM Fashion Book first announced that fashion mogul Victoria Beckham was releasing a limited edition makeup collection with Estée Lauder, which launched last fall (see it here).
If you weren’t able to get your hands on any products in the limited-edition collection last September, another release is coming soon.
On Feb. 17, the beauty giant will re-release the original collection, and as the sponsor for Beckham‘s runway show during New York Fashion Week, will tease an upcoming, second Victoria Beckham Estée Lauder collaboration on the runway Feb. 12.
“It’s important that this is about fashion as well. Every collection we do I want it to have an element of fashion. Yes it’s all very wearable, but I also have fashion in there,” Beckham told WWD at Lauder’s headquarters in Midtown Manhattan.
Jane Hertzmark Hudis, group president at Estée Lauder Cos. Inc., was able to confirm that the second capsule will contain 30 stockkeeping units.
The line has an opening price of $30 for a nude-matte lip pencil, with Eye Metals Eyeshadows that cost $45 each and the most expensive, the Morning Aura Illuminating Crème, priced at $95. A $1,200 Victoria Beckham Collection Daylight Edition, a light box with removable lighted mirror and eight products, will again be produced in very small quantities but only sold in the U.K. (only 400 were made for the first run).
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