Calvin Klein Will Launch Made-To-Measure Service This Spring
Former Dior creative director, Raf Simons, who was named the new chief creative officer of Calvin Klein last summer (see it here), will launch made-to-measure clothing and accessories services at Calvin Klein on April 1.
The range, called Calvin Klein By Appointment, pledges to offer unique pieces, previously only made for celebrity clientele, to CK fans looking for a special slice of Simons’s creativity for themselves. “Calvin Klein is not only about iconic underwear and jeans—it’s about so much more,” said Simons in a release.
The news broke via the brand’s social media pages and it was posted on Calvin Klein‘s website. A collection of 14 distinct looks presented photographically, in ‘real life’ media, was photographed by Willy Vanderperre and styled by Olivier Rizzo.
The cast of CK models include actress Millie Bobby Brown, Abbey Lee Kershaw, Kiki Willems, Lineisy Montero, Jamie Bochert, and Julia Nobis among others, each wearing a different piece, from Nobis’s tulle skirt to Bochert’s floral separates.
The imagery, meant to reflect the variety of American women and the trends of the ’20s through today. Calvin Klein touched on the movement obliquely. “Calvin Klein By Appointment 1-14 [the name of the campaign] is very much about celebrating the American woman and American fashion,” said Simons.
Creative director Pieter Mulier, who worked as Simons’s right hand at Dior, echoed the designer’s sentiments. “It is driven by character; it’s about a woman feeling empowered and being her own person in what she wears.”