Kering Announces Appointment Of Former Hugo Boss Exec Claus-Dietrich Lahrs As CEO Of Bottega Veneta

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Bottega Veneta Fall 2016 Ready-To-Wear.

French luxury goods holding company Kering just announced the appointment of Claus-Dietrich Lahrs as CEO of Bottega Veneta, effective 4 October 2016. Lahrs will report directly to François-Henri Pinault, chairman and CEO of Kering and will be a member of the Group’s executive committee.

In his role as CEO of Bottega Veneta, his mission will be to pursue the global development of one of the world’s most prestigious brands, and to continue building on its reputation for excellence.

He succeeds Carlo Alberto Beretta, who will take on the new role of chief client and marketing officer at Kering.

Henri Pinault commented: “We are delighted to welcome Claus-Dietrich Lahrs to Bottega Veneta and to Kering. His outstanding experience and extensive knowledge of the luxury market will be crucial in the management of the exceptional maison that Bottega Veneta is. I am confident he will build on what has been accomplished so far within the house and accelerate its development.”

According to a statement from Kering: “In an increasingly competitive business environment, the focus on customers has become critical to the success of luxury brands. Providing a rewarding and consistent experience across all channels, together with an enhanced relationship with the clients themselves, is required to optimise their satisfaction and build loyalty.”

The French luxury conglomerate (Kering) also owns Yves Saint Laurent, Gucci, Alexander McQueen, Balenciaga, Stella McCartney, Brioni, Christopher Kane and other brands.

Claus-Dietrich Lahrs was previously CEO of Hugo Boss, until February 2016. He began his career in 1990 as project manager for marketing and sales at Delton AG for several firms in the fashion sector. He then joined Cartier in 1992, taking on management positions in retail and marketing in Germany and Northern Europe. In 1997, he was appointed general manager of Louis Vuitton, Loewe and Céline at LVMH Germany, and subsequently became Louis Vuitton Northern America president and CEO in 2000. He was then appointed managing director of Christian Dior Couture in 2004. He joined Hugo Boss in 2008 as chairman and CEO. Under his responsibility, the turnover of the brand doubled and its profitability increased sharply.


Bottega Veneta Fall 2016 Ready-To-Wear.

Photos Credit: Yannis Vlamos /


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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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