Lily James Is The Face Of Burberry’s My Burberry Black Campaign

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Lily James Is The Face Of Burberry’s My Burberry Black Campaign

Back in April, reported that “British luxury house Burberry announced that actress Lily James is the new face of My Burberry (see it here). The news marked James first global advertising campaign.

Burberry will release a new scent this fall, inspired by the the brand’s black heritage trench coat, called My Burberry BlackJames goes nude in the Mario Testino-shot campaign.

Chief Creative and Chief Executive Officer Christopher Bailey collaborated with perfumer Francis Kurkdjian on the fragrance, to create a scent that fuses sun-drenched jasmine flower and peach nectar with a touch of rose to give a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep finish. The deliciousness is housed in an amber-colored glass bottle that reflects the details of the heritage trench coat; its hand-tied black English-woven knot honors the weatherproof fabric invented by Thomas Burberry over 100 years ago.

Customers are able to personalize their My Burberry Black bottle with up to three initials through a monogramming service available on and selected Burberry and wholesale stores in four sizes.

Check out the campaign video below:

Photos Credit: Mario Testino

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Donovan is the CEO and Founder of For all general inquiries please email

Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He’s currently studying entertainment and fashion law.