Versace Launches New Fragrance: Dylan Blue
Italian fashion house Versace has added a new scent to their men fragrance lineup: Versace pour homme Dylan Blue, a woody aroma that features natural ingredients. The campaign for the fragrance was created by Donatella Versace, current vice president of the Versace Group, as well as its chief designer. She owns a 20% share of the business. Donatella also created a short film starring male models Trevor Signorino, Alan Jouban, Louis Solywoda, and Filip Sjunesson, plus Gigi Hadid. The film also stars fighters Nic Thompson, Travis Conover, Adam von Rothfelder, Lukasz Grabowski, and Levi Morgan.
Bruce Weber photographed the campaign, and Joe McKenna handled styling duties.
“I’ve been watching lots of movies lately where the actors are mixed martial arts fighters,” said Bruce Weber in a statement. “It seems like they are always proving themselves, so that the women characters will fall in love with them. I thought it would be interesting to do some photographs and make a film that dealt with this kind of relationship. Many women I know really respect the sensitivity and vulnerability of men. I wanted to show that men can have these qualities while remaining very strong and disciplined—like great athletes—and still fall in love with the girl of their dreams. For me, Versace has always represented this kind of driving passion. That’s why I’ve always loved working with them—they give photographers and filmmakers like me the freedom to imagine a big life”.
“Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma,” said Donatella in a statement. “I love how it takes traditional notes and scents and makes them totally modern, totally fresh for today, and tomorrow.”
The fragrance will be introduced at Harrods on July 26 and launched in the U.S. in early August, followed by Europe in September.
Photos Credit: Courtesy