Zoe Saldana Is The Face Of Seven For All Mankind’s Bair Denim
American actress Zoe Saldana is the face of Seven For All Mankind’s Bair Denim.
According to WWD, “Seven worked with Kids Creative to produce what it dubbed a digital narrative with the aim of appealing to Millennials. Accompanied by a de rigueur hashtag, #baireverywhere, the 30-second commercial and video series highlight Saldana in scenarios shot in a studio and on location in Atlanta by Nathaniel Goldberg. Styled by Karen Kaiser, Saldana shows how she lives in her jeans and talks about how she feels in her genes.”
“Rather than simply capture a beautiful celebrity in jeans, we have aimed to capture the personality and adventures of a beautiful woman in her jeans in order for fans to personally connect with each of her stories,” said Barry Miguel, Seven’s president.
These jeans will retail for between $169 and $179. Saks Fifth Avenue and Nordstrom are some of the retailers that have ordered Bair Denim, which launches at retail this month.
“I’m a denim girl through and through,” Saldana said. “What I love most about this new collection, Bair Denim, is that [the jeans] like a glove. As soon as you slip into them, they blend into your body and you can’t help but feel sexy.”
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