Calvin Klein Releases Deep Euphoria Starting Margot Robbie
American brand Calvin Klein released the new international print advertisement for their new women’s fragrance: deep euphoria Calvin Klein. The Craig McDean lensed ad stars Margot Robbie.
In the advertisement, Robbie wears a sequin Calvin Klein Collection dress. Trey Laird of Laird + Partners directed the New York City shoot, as well as Calvin Klein, Inc.’s in-house agency and creative studio.
“I’m thrilled to be the face of deep euphoria Calvin Klein,” said Robbie in a statement. “This is my first advertising campaign and I am honored it is with Calvin Klein, an iconic brand I have known and loved for so many years.”
“The launch of deep euphoria Calvin Klein expands the already widely successful euphoria fragrance business, introducing a new modern offering to consumers,” said Vincent Brun, SVP of global marketing, Calvin Klein Fragrances, Coty Inc. “The realness of the advertising campaign conveys the empowerment and allure of this fragrance.”
The scent marks Calvin Klein’s first vibrant chypre floral in the company’s portfolio. Delicious notes of cascalone, black magic rose and sensual musk make up the fragrance, which was created by master perfumer Honorine Blanc of Firmenich and fragrance consultant Ann Gottlieb.
Photos Credit: Craig McDean
Source: The Daily Front Row